Before and After
Enhancements Made to Picklicious.in
At Picklicious, we recently undertook a comprehensive redesign and SEO overhaul of our website, Picklicious.in, to improve user experience (UX) and enhance our online visibility. Below is a detailed explanation of the changes made, highlighting the before and after concepts.
Before
The original Picklicious website had an outdated design that didn’t capture the lively essence of our homemade pickles. Navigation was challenging, and the site wasn’t fully mobile-friendly, leading to a less enjoyable experience on phones and tablets. SEO was basic and lacked effective local targeting, while slow loading times further hindered user engagement and search engine visibility. Additionally, the content was limited, failing to convey the unique story and qualities of Picklicious products.
After
The redesigned Picklicious website now boasts a fresh, modern look that perfectly captures our brand’s vibrant spirit. With improved navigation, it’s easy for users to browse products, learn our story, and get support. The fully responsive design ensures a seamless experience on all devices, enhancing usability for our growing mobile audience
After
The Redesigned Website
Modern, User-Friendly Design
The new website features a contemporary layout with vibrant visuals that reflect the essence of Picklicious. Navigation has been streamlined, allowing users to easily browse products, read about our story, and access customer support.
Fully Responsive Layout
We implemented a responsive design that ensures the website looks great and functions seamlessly on all devices. This improvement enhances the user experience for mobile visitors, who make up a significant portion of our traffic.
Improved Loading Speed
We optimized images and utilized caching techniques to significantly reduce loading times. A faster website leads to better user retention and improved search engine rankings.
Engaging Content Creation
We revamped the content strategy by adding rich storytelling elements that highlight our commitment to quality and tradition. This includes blog posts about pickle-making processes, recipes using our products, and customer testimonials that build trust.
Schema Markup Implementation
To enhance search engine visibility, we incorporated schema markup for products, allowing search engines to better understand our offerings and display rich snippets in search results.
Visual Enhancements
High-quality images of our pickles are prominently featured throughout the site, showcasing their vibrant colors and textures, which helps entice potential customers.
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Digital strategy
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SEO & Analytics
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SMM
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PPC
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Creative
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Content Creation
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